In the other threads here I wrote my review of the 2012 shoot. I think $75 is a fair price. In fact, you probably already review your registration each year to see what the sweet spot is for such an event. That in itself will tell you a lot about what you need to know. I agree that your facility offers something unique and it should be priced appropriately. Don't give it away for free unless there are some other intangibles such as new membership. But that should be evaluated as well.
Making it too complicated by having 1/2 day registration might require additional staff to monitor wristbands. But its only fair for me to say I attended from opening to noon and then left.
Now the events need to be unique. I didn't see many total beginners but there was more than one lane set up for them. I just don't see too many total newbies going through the whole registration process. Maybe as walk ons with a pre-registrant (a wife or girlfriend) but not a total newbie.
That isn't to say I didn't enjoy the black powder lane or other stuff that was somewhat unique. I love archery but I really wish it was set up a little better. Hatchet throws I can do at the Bristol Renaissance Faire so I'm mostly interested in shooting sports.
So what I want to see is more run and gun or timed events to encourage friendly competition. Awards don't need to be given out just bragging rights. I liked being able to use my AR the way it was made to be used. Shooting at scarecrows is good for warming up but it gets boring quick.
I'd also have some supervisors floating around to ensure lanes are being run to standard. I waited in front of the shotgun booth for 20 minutes while the operators joked about. They didn't even ask if I wanted to start. I tried to get noticed but they were just having their own moment I guess. Other events were run much better.
And the vendors, that needs to be corrected. It was a real shame what happened in 2012. They should be right up front as close to the parking as possible, perhaps IN the parking area. Make the vendor area the HQ and put the toilets, Safety, & medical right next to them. Rigorously invite vendors. The vendor area could pay for a lot more simply if there were more booths. I've run a few small conferences in my professional life and our vendor area always paid for a significant cost of the event. Think about Gold/Silver/Bronze event sponsorship, sponsorship for food, for toilets, etc. Think about non-traditional sponsors like the IL National Guard, Army Reserve, American Lung Association, Ducks Unlimited, etc.
Finally, marketing. Go viral. Have members leave flyers in the lanes of other ranges when they leave. Use Facebook. The website last year was pretty good. It could be better. Include a map of the event layout even if it's preliminary. Cross reference with paintball airsoft operators such as: http://operationplague.com/
Because that's how you will attract new members.
Also, you might want to think about partnering with other ranges, specifically indoor ranges such as Article II because you don't necessarily compete with them either because of distance or that you have outdoor facilities. You may find that like Burger King and McDonalds it pays off to link your businesses even if you are competitors.
All in all though, I will say I was impressed. You have a great platform to work within and it sounds like you have a pool of person resources that are really enthusiastic about the sport. Keep up the good work.
Finally, and this is my personal opinion, try to link this with the Walking Dead season opener or invite one of the actors to the shoot. This show is so popular, any cross marketing with it would be wise. Shit have a tent in the food area with a TV playing season 1-3.