Define "mass" for me. Do you want to get big first and then cut down you mean? When you're working to bulk up, the strength usually comes with it because you're training with a heavier weight. That's what will give you better mass, however you're going to have lower muscle endurance and not be 'ripped'. By lower endurance, don't let that scare you, it's still higher, but not the focus or peak of what you're working on.
Now the better news...when you first start working out (assuming you are), you pretty much gain everything, strength, size, endurance, definition, etc...Your body is being shocked and gaining well. Without knowing a person my usual suggestion is to start off with the basic pyramid workout, don't get fancy, don't read the muscle mags, and if you're going to listen to someone at the gym, try to pick the one guy who looks pretty solid himself and who's advice seems good. Don't pick the dude who's skinny as a rail and wearing those Hammer pants who talks more than he works out.
As an example of the lifts let's use bench and assume your max is 135lbs that you can get for 1 rep. Start off with just the bar for 12-15 reps (warmup), then 65lbs for 10, 85lbs for 8 and 105lbs for 5, then back down again in the same order. Lot's of fluctuation and personal preference to be had there but that gives you the idea. Your lighter weight/higher reps will give some toning and the heavier weights will add the mass and strength. Later you can decide how to change the program up. On you chest days do associated muscle groups such as triceps, etc... Hope that's somewhat useful. And finally, pick someone who can spot you. Ask what you did wrong. Many people will say different things. Some will make sense, some won't, some won't give a shit to tell you either way. You'll learn neat things by watching others such as that it's not a good idea to do open hand grip on the bench press with 425lbs since it might slip and land on your chest like it did on my buddy Ricks and so on.