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post #1 of 51 (permalink) Old 01-14-2011, 09:55 AM Thread Starter
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I need your input

I wanted to get everyones input regarding ecommerce purchases....

Please let me know what ithe most important things are that factor into your purchase decision when choosing company "x"

Is it......
  • cheapest price
  • good customer service
  • ease of website navigation
  • ongoing relationship
  • etc

Kevin Hanson
Safety First Racing
Louisville, KY
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post #2 of 51 (permalink) Old 01-14-2011, 09:58 AM Thread Starter
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Also....

- How important are videos about seeing the product like STG does?

- Do you guys actually care about speaking to someone on the phone...or have you already researched it on the internet and could care less about talking to someone

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Safety First Racing
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post #3 of 51 (permalink) Old 01-14-2011, 10:02 AM
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-ease of website
-price

i use amazon.com a TON for little stuff, cause i can find it cheaper and its like 2 clicks and they send it to my house.

-Mopar

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post #4 of 51 (permalink) Old 01-14-2011, 10:02 AM
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Hey Kevin. Good question. Well you have great customer service covered already.
As for online sales, I think people are primarily looking for the best price and then ease of navigation next. Unfortunately for retailers the general customer is not as concerned about customer service if they know what product they want. If a sprocket is $8 cheaper at one place vs the other place they will typically opt for the cheaper price since at the end of the day they receive the same product from the UPS guy.
With a store front it is another story, especially regarding service. I will pay more for someone who knows their stuff opposed to bargain hunting. Good mechanics are hard to find.

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post #5 of 51 (permalink) Old 01-14-2011, 10:03 AM
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ease of website
price
ongoing relationship

Live Fast, Die Young, Have a good looking corpse.
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post #6 of 51 (permalink) Old 01-14-2011, 10:04 AM
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Really depends on what the purchase is for. If i have a part # and don't need any assistance I tend to go after the cheapest price. Otherwise:

Good customer service. i.e. decent website with fiches, knowledgeable phone support and fast shipping is what I look for.
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post #7 of 51 (permalink) Old 01-14-2011, 10:09 AM
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i like the video reviews. the videos on stg are very informative. and if we can see and hear you we won't miss you so much.
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post #8 of 51 (permalink) Old 01-14-2011, 10:09 AM Thread Starter
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I'm about 1/3 of the way done with my new ecommerce site. My entire goal has been to make it really easy to navigate....I think it's pretty badass, but I'll let you guys be the judge of that when it's almost done.

Actually, as it gets closer I'll post up the link and let you guys view it and give me your feedback...what I think is cool may not be so cool to you guys.

So when you go to Safety First Racing when it's done....it will be a true professional looking ecommerce site....with a button on the top for mechanic services.

Kevin Hanson
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Louisville, KY
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post #9 of 51 (permalink) Old 01-14-2011, 10:12 AM Thread Starter
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Yeah I'm going to do some videos as well.

I got all caught up in thinking they needed to look really professional when I was a partner with On The Throttle......I got caught up being a perfectionist and it never got done and missed that boat before STG ever started doing them.

I realize people really don't care as long as its decent quality and informative and not too long......

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post #10 of 51 (permalink) Old 01-14-2011, 10:14 AM
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Re: I need your input

1 Ease of website
2 Communication
3 Taking google checkout

Jordan
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post #11 of 51 (permalink) Old 01-14-2011, 10:21 AM
he who is absent foreskin
 
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Re: I need your input

If your doing video reviews, I would like a format of
1 equipment description
2 construction and material
3.function and fit
3a Fit opinion from 3-4 people of varying sizes who are constant from video to video.
4.then a rating based solely function
5 rating of function relative to price.

Jordan
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post #12 of 51 (permalink) Old 01-14-2011, 10:28 AM Thread Starter
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Thanks....yeah add in what you guys would want to see on videos

Kevin Hanson
Safety First Racing
Louisville, KY
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post #13 of 51 (permalink) Old 01-14-2011, 10:29 AM
You got the talkin' done
 
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Quote:
Originally Posted by MoparBoyy View Post
-ease of website
-price

i use amazon.com a TON for little stuff, cause i can find it cheaper and its like 2 clicks and they send it to my house.
+1. I don't think you can even talk to anyone at Amazon. Everything is done through messaging.

Also, this sounds exciting and I can't wait to see your new site. Good luck!

If you ain't with us, then it's just bad news.
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post #14 of 51 (permalink) Old 01-14-2011, 11:02 AM

 
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Quote:
Originally Posted by Safety First View Post
I wanted to get everyones input regarding ecommerce purchases....

Please let me know what ithe most important things are that factor into your purchase decision when choosing company "x"

Is it......
  • cheapest price
  • good customer service
  • ease of website navigation
  • ongoing relationship
  • etc
I would say all of the above are important and should be a requirement of any business serious about doing business online. If you're going to do it, do it right...is my thought behind it.

However, to go above and beyond...providing your own description/pictures/videos other than the "stock" pictures helps me make my buying decision. I love on Amazon when people post pictures of the product in use/the real world. Also, I personally love to read reviews and again love Amazon for that reason.

Peter Katowicz
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Bloomingdale, IL 60108
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Benjamin Franklin - “It is a strange anomaly that men should be careful to insure their houses, their ships, and their merchandise, and yet neglect to insure their lives”.
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post #15 of 51 (permalink) Old 01-14-2011, 11:04 AM
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you will need to satisfy my need for instant gratification

i want to drink, but only to kill a certain few brain cells and i don't care how many i have to take out to get to them.
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post #16 of 51 (permalink) Old 01-14-2011, 11:08 AM
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Customer service. My new favorite place for KTM parts is Munn Racing. I don't even look at pricing from other people now.

I just call them and describe what I'm looking for. And they offer recommendations / options. Both OEM and aftermarket. I don't even need to look up part numbers. I get exactly what I want every time without issue. Service like that is rare, so they always get my business

Eric
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post #17 of 51 (permalink) Old 01-14-2011, 11:11 AM
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I think ease of use and good communication. I recently purchased a Jacket during a sale from a website and about 2 weeks later I received an email promo stating that the item I purchased was 100 dollrs less. I made one simple call and they priced matched it and credited my card. That was a nice and simple and easy with no run around.
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post #18 of 51 (permalink) Old 01-14-2011, 11:19 AM
Bek
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Personally I find videos can be useful but a bit overrated. I'd much rather have extra detailed photos. Actually that's one thing I like about NewEnough.com (or whatever they are now)... they'll show one of their own staffers wearing a piece of gear, and take photos from multiple angles.
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post #19 of 51 (permalink) Old 01-14-2011, 11:41 AM
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i need to do the same too, i just havent figured out how to give the customer a blow job per each purchase with a cute sexy girl of there liking.



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post #20 of 51 (permalink) Old 01-14-2011, 11:54 AM
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Quote:
Originally Posted by Odysseys View Post
i need to do the same too, i just havent figured out how to give the customer a blow job per each purchase with a cute sexy girl of there liking.
On the other hand, Vern keeps raving about how your "service" from the CLSB store is fantastic.
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post #21 of 51 (permalink) Old 01-14-2011, 12:02 PM
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i aim to please



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post #22 of 51 (permalink) Old 01-14-2011, 12:04 PM
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for me, it depends upon the part. If its just a bolt on part that works out of the box, I will try to find the lowest price. Ease of finding it is a plus to, since I dont want to spend hours searching for a part. On parts that require some setup and knowledge, Id rather speak to someone and paying a bit extra for the setup help is ok.

As a general rule I hate waiting, I'm a buy it now kinda guy. So I would spend a bit extra to not have to wait

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post #23 of 51 (permalink) Old 01-14-2011, 12:06 PM
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Price is key but I like "Shipping Options" - I HATE when a site ships USPS as I cannot track it at all - Cust Svc is also Key - Sites like NewEnough & Motorcycle Superstore are AWESOME for this - I will pay the extra $5 for piece of mind knowing the site is credible

Jrock, you CAN speak to someone at Amazon but they make it VERY difficult to do so - I had to this past Christmas

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post #24 of 51 (permalink) Old 01-14-2011, 12:10 PM
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All of the above are important. I only need to speak to someone when there is an issue with a purchase. At that time it is imperative to have a live person available.

The videos at STG are kind of nice to get a riders perspective, although that dude that does them, well, you could do better.
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post #25 of 51 (permalink) Old 01-14-2011, 12:14 PM
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Kevin, I hate when I find a good price and then the shipping price is out of line. Dont make the "shipping" a profit center. Price the shipping realistically.

"When in doubt, use full throttle. It may not improve your situation, but it will end the suspense."
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post #26 of 51 (permalink) Old 01-14-2011, 12:19 PM
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Quote:
Originally Posted by kegger View Post
kevin, i hate when i find a good price and then the shipping price is out of line. Dont make the "shipping" a profit center. Price the shipping realistically.
+1
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post #27 of 51 (permalink) Old 01-14-2011, 12:42 PM
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1. Price
2. Site
3. Shipping Costs
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post #28 of 51 (permalink) Old 01-14-2011, 12:46 PM
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i know paypal can be a PITA for retailers, but if you offer it as an option then the buyer does not need to enter adress info,PP does it from their info,, makes buying online easier
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post #29 of 51 (permalink) Old 01-14-2011, 12:50 PM
C2M
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Stg videos are great I mean you see the product new but then you get to see how it held up in a crash what more can you ask for.

CS all the way nothing worse then having the wrong item and jumping threw hoops to talk with someone and get it resolved

go time traveler style and go back in time, fuck his grandma, then shoot forward in time and then fuck his mom. Then return back to present state and call him a the product of two incest whores and hes your son and show video of you plowing the both members of his family. .
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post #30 of 51 (permalink) Old 01-14-2011, 02:35 PM Thread Starter
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Shipping will be easy...

Over $150 free....under $150 a standard $7.50

I use UPS for almost everything....also I'm in UPS heaven her in Louisville. They employ 40K employees here. Plus I can ship UPS up until 7:00p.m.

I've got a Fed Ex account now and looking at using for big oversized stuff like bodywork.

USPS has it's advantages at times. On small stuff it's handy. If I'm out of stock and need something from CA....I have it in 2 days instead of 5 days.

RESTOCKING:

Will be free, but must be unused with tags. Normal stuff.....It amazes me when guys want to ship rearsets back after they mounted them on the bike. How in the hell can I sell something as new when it has bolt marks all over it.

Kevin Hanson
Safety First Racing
Louisville, KY
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