The FedEx Arrow - Chicagoland Sportbikes
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post #1 of 18 (permalink) Old 06-06-2005, 02:34 PM Thread Starter
 
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The FedEx Arrow

Everyone see that arrow in the Ex?

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post #2 of 18 (permalink) Old 06-06-2005, 02:35 PM
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Quote:
Originally Posted by JAlfredPrufrock
Everyone see that arrow in the Ex?


yes. what's the point?

Chris
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post #3 of 18 (permalink) Old 06-06-2005, 02:35 PM
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Yep...its always been there so?

"When in doubt, use full throttle. It may not improve your situation, but it will end the suspense."
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post #4 of 18 (permalink) Old 06-06-2005, 02:36 PM
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of course, unless your retarded
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post #5 of 18 (permalink) Old 06-06-2005, 02:37 PM Thread Starter
 
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OK fine, how about watch ads?

Notice how they are all mostly 10:10 and 1:50?
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post #6 of 18 (permalink) Old 06-06-2005, 02:39 PM
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Quote:
Originally Posted by JAlfredPrufrock
OK fine, how about watch ads?

Notice how they are all mostly 10:10 and 1:50?

Yeah, and the point is???
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post #7 of 18 (permalink) Old 06-06-2005, 02:40 PM Thread Starter
 
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Quote:
Originally Posted by norton
Yeah, and the point is???
You are free to draw your own conclusions.
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post #8 of 18 (permalink) Old 06-06-2005, 02:43 PM
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Wtf?

"When in doubt, use full throttle. It may not improve your situation, but it will end the suspense."
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post #9 of 18 (permalink) Old 06-06-2005, 02:45 PM
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WTF DID I MISS?

I dont get it? Where was this going again?

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post #10 of 18 (permalink) Old 06-06-2005, 02:47 PM
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Huh?


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post #11 of 18 (permalink) Old 06-06-2005, 02:47 PM Thread Starter
 
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Watch out for the black helicopters, people.
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post #12 of 18 (permalink) Old 06-06-2005, 02:48 PM
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it's there on purpose

http://www.enquirer.com/editions/200...edex_logo.html

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turn the bars left and go right; that just isn't right
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post #13 of 18 (permalink) Old 06-06-2005, 02:49 PM
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Quote:
Originally Posted by clearwaterms
Forbidden

You don't have permission to access /editions/2002/07/08/tem_arrow_in_fedex_logo.html on this server.

Additionally, a 403 Forbidden error was encountered while trying to use an ErrorDocument to handle the request.
Apache Server at enquirer.com Port 80


as for the arrow, yup always saw it
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post #14 of 18 (permalink) Old 06-06-2005, 02:52 PM
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Quote:
Originally Posted by bwa
Forbidden

You don't have permission to access /editions/2002/07/08/tem_arrow_in_fedex_logo.html on this server.

Additionally, a 403 Forbidden error was encountered while trying to use an ErrorDocument to handle the request.
Apache Server at enquirer.com Port 80


as for the arrow, yup always saw it
Quote:
Arrow in FedEx logo actually makes a point


--------------------------------------------------------------------------------
Ask a stupid question


By Mike Pulfer, [email protected]
The Cincinnati Enquirer
Question: “There has been a debate (over) the FedEx logo. There is an arrow ... between the (second) letter "e' and the letter "x.' The challenge has been finding if Federal Express intended to include this arrow in their logo or, as some people believe, the arrow is just a result of the font and spacing of the letters. Furthermore, some people say arrows aren't used to represent speed or promptness.”

Answer: Little is left to chance in the world of marketing and advertising and, especially, corporate identity. The arrow, in this case, didn't just happen to be flying through some highly paid art director's studio.

“The arrow was indeed intentional as a secondary design element,” says Federal Express Corp. spokesman Jess Bunn. “If the viewer sees it, it's a neat, interesting visual bonus. If the viewer doesn't see it, that's OK. It's still a powerful logo.

“The arrow is intended to communicate movement, speed and thedynamic nature of our company,” he said.

The blocky purple and orange, upper- and lower-case letters were created as the new company logo in 1994, “when we decided to modernize our entire look,” Mr. Bunn explained.

“It was what customers called us anyway,” and “we could enlarge the logo in the same amount of space and create a bigger impact.” (The old logo required nine additional letters to spell out Federal Express.)

“The vibrant colors — including plenty of white as a background color ... communicate our basic attributes . . . personal, certain, inventive, and ... we know how to connect our customers in the new global economy.”

If you have a stupid question, send it to Ask a Stupid Question, Cincinnati Enquirer, 312 Elm St., Cincinnati OH 45202; fax: 768-8330; e-mail [email protected]
.

<-- Chris

turn the bars left and go right; that just isn't right
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post #15 of 18 (permalink) Old 06-06-2005, 03:05 PM
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you ever think about luggage? you know you lug it....

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post #16 of 18 (permalink) Old 06-06-2005, 03:29 PM
BSB > WSBK > MotoGP
 
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Wow...I've never noticed that before.

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post #17 of 18 (permalink) Old 06-06-2005, 03:59 PM
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post #18 of 18 (permalink) Old 06-06-2005, 04:30 PM
pfft.
 
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when I used to work in the retailing center I had a guy come speak at a conference once whose firm did the fedex logo, among others. I was actually embarrassed that I had never seen the stinking arrow until he pointed it out!

but, yes, most logos are very well-thought out and designed. like the article said, very little is left to chance, especially with big companies.
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