Very important that you understand: there are NO computer graphics or digital tricks in the film you are about to see.* Everything you see really happened in real time, exactly as you see it.*The film required 606 takes.* On the first 605 takes, something, usually very minor, didn't work. They would then have to set the whole thing up again. The crew spent weeks shooting night and day. By the time it was over, they were ready to change professions.*
The film cost 6 million euros and took three months to complete, including a full engineering of the sequence, and is becoming the most downloaded advertisement in Internet history.* Honda executives figure the ad will soon pay for itself simply in "free" viewings. (Honda isn't paying a dime to have you watch this commercial!) It was first shown in Great Britain in 2004.
Everything you see in the film (aside from the walls, floor, ramp, and complete Honda Accord) is parts from two cars.* The voice over is Garrison Keillor.*
When the ad was shown to Honda executives, they liked it and commented on how amazing computer graphics have gotten. They fell off their chairs when they found out it was for real.* Oh, and about those funky windshield wipers. On the new Accords, the windshield wipers have water sensors and are designed to start functioning automatically as soon as they become wet. It looks a bit odd in the commercial.*
As amazing as this is, the commercial is actually based on an earlier film from the 1970s called "How Things Move" by two Swiss self-destructing artifacts artists. In that film, a similar set-up with household objects goes on for thirty*minutes with air jets and fire and chemical reactions. You can get the video on amazon.com.*
To view the Honda Accord commercial, click on the link.* If your browser won't do the link automatically, just copy the link and paste it into your URL window.* The site is not a security risk.*******