The Buzz Log - Search Spikes and Trends
Wednesday March 08, 2006 5:00PM PT
Although most folks who plastered Bob Marley posters in their college dorms have since moved on to other genres, we've been true fans of reggae for a while. So when we heard a certain up-and-coming reggae artist was getting the big up, bwoy in Search, our ears perked up -- Matisyahu is no typical reggae singer.
Some time after being born Matthew Miller in 1979 and spending his teen years as a Deadhead (and Phish--head?), Matisyahu settled down in Crown Heights, Brooklyn, and adopted the Lubavitch Hasidic practices of Judaism. During his religious awakening, Miller also immersed himself in reggae and hip-hop.
Fast-forward to March 2006. With the release of his new album, "Youth," Matisyahu's buzz climbed 71% this week, and the world's only Hasidic reggae singer took center stage in the Buzz, ranking in the top 500 search terms. Two songs from "Youth" also got major play in Search this week: "King Without a Crown" rose up 28%, and the title track, "Youth," grew 190%.
Matisyahu's brand of reggae mixes in beat-boxing, hip-hop and rock styles. Reggae purists may not approve, nor appreciate the fact that Matisyahu will probably never be mistaken for Jamaican, but the energy and positive message of his music seem to be rising to new heights in Search.