Maxim Cover of Eva Longoria Supersized Thu Apr 6, 1:42 PM ET
LAS VEGAS - For air travelers flying over southern Nevada this week, the view offers more than miles of dusty desert.
A giant, bikini-clad Hollywood star perched on the desert sands isn't a mirage, but a recreation of a Maxim magazine cover.
The cover is made of a vinyl-mesh screen and reads, "THE ONLY MAGAZINE BIG ENOUGH TO BE SEEN FROM SPACE — AND ONLY IN VEGAS!" A barely dressed Eva Longoria, star of ABC's "Desperate Housewives," graces the 75-by-110-foot display just outside Primm, near the California state line.
The cover is part of several days of events celebrating the magazine's 100-issue milestone, including poker and golf tournaments at the Wynn Las Vegas hotel-casino, a Maxim public relations representative said this week.
Erika Yowell, a spokeswoman for the Las Vegas Convention and Visitors Authority, told the Las Vegas Sun that her agency is involved with the promotion because the magazine's readers are a good target audience for the city.
Maxim is one of the new "lad's magazines" that feature scantily clad, but not nude, young female celebrities.