Crain's Covers New Ducati... - Chicagoland Sportbikes
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post #1 of 28 (permalink) Old 02-19-2008, 12:19 PM Thread Starter
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Crain's Covers New Ducati...

SOURCE: http://www.chicagobusiness.com/cgi-b...rticleId=29300

>>>> lifted...


Greg Mellinger, owner of MCC Motor Cycle Center, has two customers awaiting the newest Ducati, the Desmosedici. The $72,500 bike can reach 200 mph. Photo: John R. Boehm

Finer Things: Newest Ducati bike sets hearts racing
By Lisa Bertagnoli February 18, 2008

In the motorcycle world, there are Harleys, BMWs, Kawasakis and Hondas.

And then there are Ducatis.

The Italian motorcycle company recently announced the rollout of the Desmosedici RR, a $72,500 street-legal bike capable of reaching 200 mph. Actor Tom Cruise is among the 1,500 buyers of the limited-edition motorcycle.

"Somebody put it as 'the thinking man's Harley,' " says Greg Mellinger, owner of MCC Motor Cycle Center, a European motorcycle dealership in Villa Park. At least two Chicago-area collectors are on the list for the Desmosedici, but both, through Mr. Mellinger, declined to be interviewed.

Tribune Co. Chairman and CEO Sam Zell, a well-known Ducati fan who attempted to buy the motorcycle company in 1996, declined to comment on whether he was one of them.

Bill Latoza, principal of BauerLatoza Studio Inc., a Chicago-based architecture firm, and his wife, Joanne Bauer, own six vintage foreign motorcycles. The collection, worth about $68,500, includes a rare 1957 Ducati 175cc SS, which Mr. Latoza keeps in Italy.

Italian bikes "look like they're going 100 miles an hour standing still," he says. "They make you understand why dogs stick their heads out the car window."

Adding to the elitism of owning the bikes is that no one much bothers to ride them here. Instead, they travel the world with their motorcycles, seeking racier curves ("twisties") and more splendid scenery. Some, like Mr. Latoza, keep a bike or two in Italy. Others ship motorcycles to foreign cities via air freight, at a cost of about $5,000 round trip per bike. Another option is to rent motorcycles, an attractive alternative in remote locations such as Mongolia.

Mr. Latoza's seventh motorcycle is a 2001 Ducati ST2, his "zip-around-town" bike. But like other Ducati aficionados, he prefers to race or tour overseas.

This May, Mr. Latoza, 53, will race in Rome's five-day Motogiro d'Italia, which covers about 800 miles. "It's a grueling race that pits you against traffic, road and weather conditions," he says. He plans to ride the 1957 Ducati; handling the 50-year-old machine will only add to the difficulty and thus the thrill, he says.

Burt Richmond, 70, a retired Chicago architect and motorcycle collector, also seldom rides here. "If I'm going to get on a motorcycle, I want a minimum of five things: history, culture, cuisine, unique accommodation and spectacular scenery," he says. "And I want twisties."

Mr. Richmond displays a collection of 30 or so European motorcycles in a studio behind his Lincoln Park home. The collection ranges from an unrestored 1954 Ducati Sport 48 to a gleaming red 1956 MV Agusta Disco Volante, with a signature bowed-out gas tank. He estimates the collection is worth about $200,000.

Each spring, Mr. Richmond and his wife, Diane Fitzgerald, travel to a mostra scambio, or swap meet, in northern Italy to find bikes to add to the collection.

The couple have ridden in Thailand, Japan, Vietnam, North Africa, Costa Rica, Peru and Italy, where they keep a stash of motorcycles. They also plan to race in the Motogiro.

Ms. Fitzgerald, 54, a management consultant, learned to ride in 1997, after Mr. Richmond gave her a Ducati Monster 750 for Christmas. They rode "a grand total of 45 miles" in Chicago before setting off for a motorcycle tour of Morocco.

While Ms. Fitzgerald says there are some challenges to riding a Ducati — "everyone complains about the clutch" — it's still quite a ride for the ego. "I tell my nieces and nephews that I'm the coolest person they know."

2008 by Crain Communications Inc.
---------------------------

Thanks to Crains for publishing this. Its about time bikers were recognized as something other than knuckleheads...
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post #2 of 28 (permalink) Old 02-19-2008, 12:24 PM
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I stood in that very spot a few weeks ago. True story.

I did not want people to know I was getting this bike, I wish the story did not leak.
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post #3 of 28 (permalink) Old 02-19-2008, 12:39 PM
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This article make me NOT want to buy a Ducati.
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post #4 of 28 (permalink) Old 02-19-2008, 12:45 PM
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post #5 of 28 (permalink) Old 02-19-2008, 12:49 PM
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Ahhh to have so much money would be nice. At least those wealthy people are spending their cash in cool stuff like bikes and bike trips.

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post #6 of 28 (permalink) Old 02-19-2008, 12:53 PM
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"If I'm going to get on a motorcycle, I want a minimum of five things: history, culture, cuisine, unique accommodation and spectacular scenery"

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post #7 of 28 (permalink) Old 02-19-2008, 12:54 PM
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The article describes the typical Ducati collector/owner as a snooty geriatric with money to burn that has since taken up riding after getting bored from a recent retirement.

blablabla
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post #8 of 28 (permalink) Old 02-19-2008, 12:54 PM
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I'll take my old RC over any Ducati.
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post #9 of 28 (permalink) Old 02-19-2008, 12:56 PM
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The article describes the typical Ducati collector/owner as a snooty geriatric with money to burn that has since taken up riding after getting bored from a recent retirement.

blablabla
If you had the money wouldn't it be nice to "have" a bike over in Italy that you could vacation and ride the roads out there? I think it would. I am quite bored of riding around Chicagoland and I'm not ready to go back to the track.

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post #10 of 28 (permalink) Old 02-19-2008, 12:58 PM Thread Starter
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"If I'm going to get on a motorcycle, I want a minimum of five things: history, culture, cuisine, unique accommodation and spectacular scenery"

Whats wrong with wanting the finer things in life?

There's more to life than sitting in a parking lot on weeknights posing, ya know.
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post #11 of 28 (permalink) Old 02-19-2008, 12:58 PM
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The article describes the typical Ducati collector/owner as a snooty geriatric with money to burn that has since taken up riding after getting bored from a recent retirement.

blablabla
To be fair, Every article or picture out there characterizes every harley rider as a drunk dirtbag who beats his woman, But we still ride one. So it cant be the prospect of being mis characterized that you are worried about.




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post #12 of 28 (permalink) Old 02-19-2008, 12:58 PM
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I'll take my old RC over any Ducati.
Hell yes, and I am not the least bit biased.

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post #13 of 28 (permalink) Old 02-19-2008, 01:19 PM
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Whats wrong with wanting the finer things in life?

There's more to life than sitting in a parking lot on weeknights posing, ya know.

I've got a motard, and ducati held together by duct tape. my shit is too ugly to pose with.
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post #14 of 28 (permalink) Old 02-19-2008, 01:23 PM
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To be fair, Every article or picture out there characterizes every harley rider as a drunk dirtbag who beats his woman, But we still ride one.
and that charcaterization is true!!! so is this ducati one. rich geries.

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post #15 of 28 (permalink) Old 02-19-2008, 01:25 PM
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and that charcaterization is true!!! so is this ducati one. rich geries.
So how does it feel to ride in Zoobaz, oakleys and a wife beater?




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post #16 of 28 (permalink) Old 02-19-2008, 01:30 PM
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So how does it feel to ride in Zoobaz, oakleys and a wife beater?

Liberating!!! I prefer my t. michael shirts over my wife beater, just a wife beater would be trashy.

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post #17 of 28 (permalink) Old 02-19-2008, 01:30 PM
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The article talked about the new Desmo for what, two sentences? Then it was about those two rich guys that collect bikes and ride them occasionally. Not a very good article in my opinion, and it added to the snootyness of ducati owners (non on this board!)

And come on, can you see some 70 year old art guy railing through twisties??? I laughed so hard, I spit up a little.

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post #18 of 28 (permalink) Old 02-19-2008, 01:36 PM
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The article talked about the new Desmo for what, two sentences? Then it was about those two rich guys that collect bikes and ride them occasionally. Not a very good article in my opinion, and it added to the snootyness of ducati owners (non on this board!)

And come on, can you see some 70 year old art guy railing through twisties??? I laughed so hard, I spit up a little.
Come on guys, what magazine is this? Its Crain's not Sportrider. Yes they are snooty and cater to the more affluent. What do you expect?

Also, I don't think a 70 year old guy would be railing through the twisties, but I could be wrong. Why does someone have to be railing to enjoy twisties? I'd rather ride a moderate pace through the mountains than balls-out on superslab.

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post #19 of 28 (permalink) Old 02-19-2008, 02:05 PM
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Quote:
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"Somebody put it as 'the thinking man's Harley,' " says Greg Mellinger, owner of MCC Motor Cycle Center, a European motorcycle dealership in Villa Park.
Quote:
Originally Posted by crashomon View Post
Italian bikes "look like they're going 100 miles an hour standing still," he says. "They make you understand why dogs stick their heads out the car window."
Those two paragraphs are enough to make me PUKE.


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post #20 of 28 (permalink) Old 02-19-2008, 02:11 PM
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Come on guys, what magazine is this? Its Crain's not Sportrider. Yes they are snooty and cater to the more affluent. What do you expect?

Also, I don't think a 70 year old guy would be railing through the twisties, but I could be wrong. Why does someone have to be railing to enjoy twisties? I'd rather ride a moderate pace through the mountains than balls-out on superslab.
I have been a subscriber to Crains for years and this was a new level of snootyness. Just my opinion.

And you're right Chris, you don't have to be railing through twisties to enjoy riding them.


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Those two paragraphs are enough to make me PUKE.

Nice!

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post #21 of 28 (permalink) Old 02-19-2008, 02:16 PM
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Quote:
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Those two paragraphs are enough to make me PUKE.

I will agree with that for sure.
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post #22 of 28 (permalink) Old 02-19-2008, 02:17 PM
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Liberating!!! I prefer my t. michael shirts over my wife beater, just a wife beater would be trashy.

Dont you mean your purple surf style pull over?




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post #23 of 28 (permalink) Old 02-19-2008, 02:39 PM
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btw, MCC Motor Cycle Center is a stupid name for a dealer. Even if it doesn't, MCC looks like it already stands for Motor Cycle Center.

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post #24 of 28 (permalink) Old 02-19-2008, 03:03 PM
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Just FYI Sam Zell is getting one.
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post #25 of 28 (permalink) Old 02-19-2008, 03:10 PM
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And come on, can you see some 70 year old art guy railing through twisties??? I laughed so hard, I spit up a little.
I know a few cats in their 60's that can ride circles around 99% of this board - hell, that dude that Vid Taped ppl on his G Wing at the Gap was a tad on the "older side" and he threw that thing around like an SV

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post #26 of 28 (permalink) Old 02-19-2008, 03:18 PM
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There's more to life than sitting in a parking lot on weeknights posing, ya know.
The hell you say!

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post #27 of 28 (permalink) Old 02-19-2008, 03:21 PM
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I have been a subscriber to Crains for years and this was a new level of snootyness. Just my opinion.
I will admit it's a pretty snoobish article, even for Crain's.

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post #28 of 28 (permalink) Old 02-19-2008, 03:24 PM
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I will admit it's a pretty snoobish article, even for Crain's.
I am sure he bought some "Ad Space" and got to tailor the article to his liking

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