David Edwards (EIC @ Cycle World) Out in Reorg - Chicagoland Sportbikes
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post #1 of 3 (permalink) Old 10-09-2009, 01:23 PM Thread Starter
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David Edwards (EIC @ Cycle World) Out in Reorg

Hachette Editor David Edwards Out in Reorg
Oct 7, 2009
-By Lucia Moses

There’s more fallout at Hachette Filipacchi Media as president and chief exec Alain Lemarchand continues to roll out his brand-centric approach throughout the company.

The latest involves Cycle World, where vp and editor in chief David Edwards will be leaving the company after 25 years there. Executive editor Mark Hoyer will replace him in the new role of vp, brand content and editor in chief.

Cycle World, along with Hachette’s car titles, is what’s left of the company’s men’s titles after it sold five enthusiast magazines to Bonnier Corp. earlier this year. Speculation has persisted that Hachette’s French parent plans to get rid of all its U.S. titles and publish the American Elle through a licensing agreement, although Lemarchand has said he’s committed to growing the U.S. titles.

Meanwhile, Cycle World will get an overhaul with its November issue, with heavier paper stock, perfect binding and an editorial refresh.

In other changes, national ad director Paul LaBella was named vp, brand publisher; and marketing director Corey Eastman was named vp, brand development. Larry Little leads the group as senior vp, chief brand officer.

Lemarchand already made similar moves at Hachette’s women’s titles including Elle and Metropolitan Home, organizing them in brand-centric groups to spur their growth across platforms.


http://www.mediaweek.com/mw/content_...fd41ef9d0f0cc#




Interesting. IMO Cycle World is one of the best US bike magazines (RRW the best for racing and Motorcycle Classics for old bikes...) and the new Nov issue looks really good. Hope they take more of a direction to a mag like Performance Bikes. Too much of the US mags are just repackaged bike brochures.

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post #2 of 3 (permalink) Old 10-09-2009, 02:12 PM
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Quote:
Originally Posted by 4Cammer View Post
Too much of the US mags are just repackaged bike brochures.



Agree..... They could use some help.

I hope they go the RRW direction with a street-slant rather than some
messed up "lifestyle" magazine like Easyriders....

Much like the show "Superbikes" which is all about "lifestyle" and image rather than technology and skill building.



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post #3 of 3 (permalink) Old 10-09-2009, 02:19 PM
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I'll miss reading David's articles.

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-Malcolm Smith, champion motorcycle racer

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