Website Creation - What's it take? - Chicagoland Sportbikes
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post #1 of 13 (permalink) Old 12-23-2011, 11:20 AM Thread Starter

 
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Website Creation - What's it take?

Question for all of you in the know...

What would it take, and what might it cost to setup a website? I'm sure there's a ton on variation that could affect price and difficulty...but does anyone have a round about what it might cost to create and maintain what I'm looking for.

Many people go online to look for insurance quotes these days. They go to a website like netquote.com input there info, and wait to get a call from 5 different insurance companies with their price.

This may be ideal for some people, but for others its actually overwhelming.

What I'd like to do is create a site similar from this, where people can request insurance quotes...I'd quote them through State Farm first/only, and if they don't purchase through us, then sell the lead to other insurance companies/brokers so the prospective client gets a variation of quotes.

I believe it's beneficial to the client becuase they're only dealing with one person/company first, then if that doesn't pan out, they can get other quotes. Beats having 5 insurance guys calling you at once.

Helps me as it would be a less competitive enviornment, and we could take better time/care with these clients during their purchasing process, without working that a competitive company is calling them at the same time, pitching bad coverage for a low price, and then the client is only shopping price, not coverage.

So...after all that...

-Looking to establish a website
-Have this site capable of collecting information, and forwarding it to me.
-Site should look professionla, but doesn't need flash, or anything fancy.
-Getting it to the top of Google and all that is another deal altogether that I'm comfortable with.

Any help on what it might take to get this going is much appreciated. I'm in the research stage and just trying to determine if it's worth pursuing.

Peter Katowicz
State Farm® - Agent
108 E Lake St. Unit 2
Bloomingdale, IL 60108
Office: (630) 980-9809
Fax: (630) 980-9858
[email protected]
www.PeterIsMyAgent.com

Benjamin Franklin - “It is a strange anomaly that men should be careful to insure their houses, their ships, and their merchandise, and yet neglect to insure their lives”.
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post #2 of 13 (permalink) Old 12-23-2011, 11:58 AM
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There are a few points to consider...

With whatever website you end up with do you think you could compete with those already established? What type of marketing would you put in place to let people know that this site/service even exists? What type of ROI are you expecting?

A simple/plain website with a HTML form can be put up with very little investment (under $500). If you want a professional looking website with solid functionality to capture the information you need into a db it will cost a significant amount more. Plus do you need some type of administrative interface or will you just view the captured information via an email?

Last edited by Nexus; 12-23-2011 at 12:02 PM.
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post #3 of 13 (permalink) Old 12-23-2011, 12:24 PM Thread Starter

 
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Quote:
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There are a few points to consider...

With whatever website you end up with do you think you could compete with those already established? What type of marketing would you put in place to let people know that this site/service even exists? What type of ROI are you expecting?

A simple/plain website with a HTML form can be put up with very little investment (under $500). If you want a professional looking website with solid functionality to capture the information you need into a db it will cost a significant amount more. Plus do you need some type of administrative interface or will you just view the captured information via an email?
The competition, ROI, marketing, etc...is definitely being taken into consideration. But that I'm researching and determining in different means.

Part of the things I have to determine include the cost/creation of the site, assuming the other things pan out. ROI is difficult to determine without having a ballpark on what initial and ongoing costs would be.

Really just need it to capture information, and transmit that to us via email. Another thing in consideration is the legality of collecting and transmitting personal info.

Needs to be a basic, but professional looking website to inform potential clients what we do, and have them fill out some info, and press submit. That info comes to us, we quote. Not much more than that needed.

Peter Katowicz
State Farm® - Agent
108 E Lake St. Unit 2
Bloomingdale, IL 60108
Office: (630) 980-9809
Fax: (630) 980-9858
[email protected]
www.PeterIsMyAgent.com

Benjamin Franklin - “It is a strange anomaly that men should be careful to insure their houses, their ships, and their merchandise, and yet neglect to insure their lives”.
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post #4 of 13 (permalink) Old 12-23-2011, 12:29 PM
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I figured State Farm would have a template available to all the agents, as well as, server space to host it. No?

"includes 10 used-car dealers or auto repair shops, 11 liquor stores and bars--two of which advertise lingerie fashion shows and a third billed as a "gentlemen's club"--three cut-rate motels and one trailer park. The squat, brick municipal building is next to a currency exchange and a few steps from an adult video store. The bars open at 10 a.m. and close at 6:30 a.m."

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post #5 of 13 (permalink) Old 12-23-2011, 12:55 PM
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Talk to Shelly and Tea, they both do websites on the side and can most likely get you all set up for not much invested.

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post #6 of 13 (permalink) Old 12-23-2011, 01:42 PM Thread Starter

 
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I figured State Farm would have a template available to all the agents, as well as, server space to host it. No?
We do have our own "microsite" through State Farm. This is on said template, and we have no control over this. This is something totally different.

Quote:
Originally Posted by Wink View Post
Talk to Shelly and Tea, they both do websites on the side and can most likely get you all set up for not much invested.
Thanks for the tip.

Peter Katowicz
State Farm® - Agent
108 E Lake St. Unit 2
Bloomingdale, IL 60108
Office: (630) 980-9809
Fax: (630) 980-9858
[email protected]
www.PeterIsMyAgent.com

Benjamin Franklin - “It is a strange anomaly that men should be careful to insure their houses, their ships, and their merchandise, and yet neglect to insure their lives”.
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post #7 of 13 (permalink) Old 12-23-2011, 02:29 PM
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Also do you have a company name, identity an or original artwork for it?

Those are all things I would be taking into consideration if my company was going to quote you for the site.
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post #8 of 13 (permalink) Old 12-23-2011, 03:57 PM
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Pete, collecting, transmitting and storing personal info is a pain to do the right way. There is a whole industry for this. Plus the selling of the collected info, wow, that is even more headache inducing idea.

I like the way you are exploring options, just if you proceed, please do it right. good luck!

Greg

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post #9 of 13 (permalink) Old 01-11-2012, 08:57 PM
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A website can cost 30-30k as you mentioned.

If you want a good looking site that can be easily edited by you then look at a hosted Wordpress solution and find a template that suits your business. Likely you can find a nice template that works for you right out of the box. After that you just need a CTA form (call to action) that collects and emails you the opportunity. These templates can also be further customized if desired. There are also thousands of modules that can be added to WordPress as well. You should check into privacy laws. I am guessing you are fine to use the data that was volunteered from YOUR website, but not authorized to sell it to others.

Listing high in search engines in your business is going to be tough....SEO (search engine optimization) is a whole occupation and game in itself...
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post #10 of 13 (permalink) Old 01-11-2012, 11:38 PM
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Quote:
Originally Posted by Wink View Post
Talk to Shelly and Tea, they both do websites on the side and can most likely get you all set up for not much invested.
Thank you very much for the referral, Brian, but I'm gonna pass on this. I don't know where my head is right now.
I need more hours in a day!!

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post #11 of 13 (permalink) Old 01-12-2012, 10:37 AM
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We've done single page websites in as little as 4 hours ($360) to huge, Drupal-based 50K member intranets ($72K and counting), so it all depends on your goal and what kind of a return is expected on that goal.

Generally speaking though, you should be able to deliver a website within 60-100 hours (custom design with CMS). Template Design that doesn't use a CMS can be done in 10 to 40 hours.

We charge $90/hour and give free estimates. Let me know if you need more details.
http://www.chicagowebmanagement.com/

cheers, Crash
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post #12 of 13 (permalink) Old 01-12-2012, 01:13 PM
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Quote:
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Listing high in search engines in your business is going to be tough....SEO (search engine optimization) is a whole occupation and game in itself...
I'm glad someone mentioned it you do sound like a sales dude, hey I need a website just collect some data and send it to me... oh and also, top google ranking will be nice.

The honest answer here is that what you want to do is pretty hard. Like you mentioned, there is someone already providing a service like the one you are putting out there and providing 5 quotes. Not sure why you think that is more confusing, but if you want a similar interface with less options, you are really not providing better service.

Now if you still want to continue with this project after that, you have to weight request.

Simple page - ($500)
Design - Look and feel - Branding - ($250)
Database - ranged depending on complexity of what you want to keep and get out... ballpark ($1000)
SEO Optimization ... not sure if is even possible in the arena you are looking. You might get someone that will promise you (and maybe even get you 1st page on some search for a week, but it will go back down unless its constant.)

I am not bullshitting you either... been working on this stuff for a while.

Take for example my resume. I used to have 5 different search strings where I was the first result.

Now there are some new ways of using the algorithms to your advantage

Search
John Guzman - still top
Optika Resume - now number 2
John Guzman Resume - has fallen to 7

My suggestion for what you are trying to do is research your market and find some very specific things about who you are trying to reach. See if you can understand how THEY (not you that is in that business) will search for insurance.

I honestly think that using social media and good facebook page for your business might yield better results.

Logtar - John

My Blog - @Logtar - Google+
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post #13 of 13 (permalink) Old 01-12-2012, 02:35 PM
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I honestly think that using social media and good facebook page for your business might yield better results.
This +1.

LinkedIn can be a GREAT tool if used properly.

BTW, I NEVER promise #1 results in search engines as its damn near impossible unless you're willing to commit serious time and funds to getting it, and it helps if the term is strong: chicago real estate and chicago locksmith are ridiculous to even consider going against established players, but pick a neighborhood or some other defining characteristic, and you'll have a fightin' chance. So, if you get solicitations (as many, many of my clients do ) for #1 Rankings on Google, run the other way.

Last edited by crashomon; 01-12-2012 at 02:39 PM.
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