Join Date: Mar 2005
Sportbike: Multistrada 1100S; CBR600RR
Years Riding: Since 2004
How you found us: CRR
Social networking. If a sales person / product is referred to me by someone I trust, I will make time for it. Otherwise if somebody falls out of blue sky and tries to sell me something, I'll tell them to fuck off even if I'm interested.
No offense, but, as you know, time is valuable. What is even more important for coding folks is that any unplanned interruption, no matter how small, breaks the flow and means a lot of downtime. It make take 2 minutes to answer the phone call, but it normally means 1 hour of lost productivity. This is a common knowledge among developers. This is why people who actually write code often get pissed for no apparent reason when you cold call.
I would say that the most effective ways of reaching us are
a) Social networking as I already mentioned
b) Good coverage in popular IT blogs (like codinghorror.com). The catch is - the product has to be really good to interest the reviewers.
There is also an interesting and powerful class of IT folks that sales people, I believe, often ignore. Those are not the people who make the decision directly and formally, but effectively do it and usually are solely responsible for it. Lead developers, managers and architects who typically have the decision making power often don't have the time / are not so technical to make the decision on their own so they delegate it to the trusted and knowledgeable technical folks with humble formal title no decision making power. Many and many various software products have been acquired based on my sole opinion. It would be something like "Hm-m-m, we need product that will do X. Stas, can you please look into it?". I would evaluate a bunch of products, choose what I like and say "I looked at ........ I liked Y, but ..., also Z ... but W is the best". And typically it's "Hm... let me think about it... Yes, yes, lets buy W". So, formally, I didn't make the decision, but practically I did.
Thou shalt not disfigure the soul.
Last edited by Fracker; 07-24-2007 at 02:13 PM.