The Halo hides my Horns
No one is going to the store and thinking "ok, I'm going to go buy the PS3 and use that primarily as my BR player". No console has ever carried a technology into the market...they follow. Right now the initial jump out of the box would of course be in the favor of BR. But the war is about stand alone players, for a good price, and reasonably priced HD movies. BR is not hitting it there at this time.Blu-Ray currently (still) has a larger user base with the PS3.